Has the taste changed and why?

Yes, Nescafé Gold Blend and Gold Blend Decaf now have a new richer aroma & taste,
locked into their coffee granules. The new richer aroma & taste has been developed by Nestlé to reflect the taste profile of today’s coffee drinkers. Nescafé Gold Blend is the UK’s leading freeze dried coffee brand. 59% of consumers preferred the new Nescafé Gold Blend recipe to the previous Nescafé Gold Blend recipe*.

*McCallumLayton, 2009

 

How are Nescafé and the Rainforest Alliance working together?

Nestlé is investing £213 million via The Nescafé Plan over the next 10 years which will enable them to focus on teaching responsible farming techniques, improving factory environmental performance and encouraging responsibility in consumption. Nescafé is working with the Rainforest Alliance to deliver a comprehensive sustainability training programme for coffee farmers around the world.

We recommend you visit the Nescafé website to see just how comprehensive the Nescafé Plan is: www.nescafe.co.uk/nescafeplan

For more machine labels or further information

Please contact the Call Centre on 0870 600 20 30 or Contact Us Online.